Witty Apparatus

Independent hip-hop journalism platform producing viral interviews and culturally relevant reporting with millions of organic views nationwide.

About Witty Apparatus

Founded in San Antonio, Texas, Witty Apparatus LLC is a Black-owned independent media brand spotlighting authentic hip-hop voices, exclusive interviews, and underreported cultural stories without corporate backing.

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Editorial Focus

Witty Apparatus focuses on long-form interviews, culturally relevant hip-hop journalism, and first-person narratives covering artists, street culture, and major moments shaping the hip-hop landscape.

Founded & Operated

Founded and operated by Bigman “Witty,” Witty Apparatus LLC is headquartered in San Antonio, Texas and operates as an independent Black-owned media company.

Audience & Reach

• TikTok: 49.7K followers, 1.1M+ total likes
• YouTube: 220K+ subscribers
• Facebook: 40K+ followers
• Multiple individual videos exceeding 1M views
• Millions of monthly impressions across platforms

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Notable Coverage

• Exclusive artist interviews
• Jail and post-incarceration conversations
• Breaking hip-hop news and viral moments
• Community-centered storytelling
• Independent reporting without corporate influence